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Business Platform

Styli

Boosting conversion rates, clicks and return on ad spend with marketing messages on WhatsApp

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67
%

Higher conversion rate for marketing messages on WhatsApp compared to push notifications*

50
%

Higher conversion rate for marketing messages on WhatsApp compared to email*

17
X

Higher click-through rate for marketing messages on WhatsApp compared to email*

6
X

Higher return on ad spend for marketing messages on WhatsApp compared to push notifications*

Their Story

 

One of the region's biggest ecommerce fashion brands

Styli was founded in 2019 by Landmark Group, a multinational retail conglomerate. Styli has grown to become one of the biggest ecommerce-only fashion and lifestyle brands serving customers across Saudi Arabia, the UAE, Kuwait, Bahrain and India.

Their Goal

 

___

Re-engaging inactive customers

Styli usually used traditional CRM channels such as email and push notifications to re-engage inactive customers. But with click and conversion rates on the decline, the team decided to test a new approach by sending marketing messages to inactive customers on WhatsApp.

A woman dressed in clothes from Styli

“For Styli, WhatsApp is a definitive conversion driver. Very effective in converting high-intent cohorts and the best performing amongst all available channels for dormant customer reactivation.”

Anand Bhagwani
Senior CRM Specialist, Styli

Their Solution

 
 

____

Marketing messages on WhatsApp

Styli defined inactive users as previous customers who haven’t made a purchase in more than 180 days. Over a three-month trial period (October 1–December 31, 2024), Styli sent marketing messages to these people on WhatsApp, featuring offers and incentives segmented by gender (male or female) and language (English or Arabic). Messages were personalized and typically featured an element of urgency.

After clicking on an offer, people were directed to Styli’s app and shown a pop-up timer nudging them to complete their purchase. The brand also sent reminder messages on WhatsApp within a 24-hour follow-up window to motivate people who hadn’t completed their purchase yet.

 

Their Success

 

Outperforming emails and push notifications

Styli compared the performance of WhatsApp marketing messages against its usual approach of emails and push notifications sent during the same time period, and reported:

A male model wearing clothes from Styli.
  • 67% higher conversion rate for marketing messages on WhatsApp compared to push notifications*
  • 50% higher conversion rate for marketing messages on WhatsApp compared to email*
  • 17X higher click-through rate for marketing messages on WhatsApp compared to email*
  • 6X higher return on ad spend for marketing messages on WhatsApp compared to push notifications*

*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.

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